New Ride

T-Mobile TV

Agency: Publicis Seattle

Here's a look at the numbers generated for the campaign:

"Piggyback" had over 200,000 YouTube views within 24 hours of launch.

T-Mobile's Facebook page added 33,225 new fans.

T-Mobile's YouTube page had over 10 million views in a month's time.

The total reach on Twitter was nearly 95 million. There were 245 tweets per hour about the campaign.

In 4 months time T-Mobile sold over 1 million myTouch 4G phones, more than doubling their goal.

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T-Mobile myTouch 4G

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